Free Product Sales Tracker Excel for Inventory and Revenue Management

If you're running a small business, managing a home-based shop, or selling products online, it's crucial to monitor your inventory and revenue effectively. Many business owners turn to expensive software to track sales, but there’s a better, more cost-effective solution — a Free Product Sales Tracker Excel Template. In this post, we’ll guide you through how to use Excel to manage your product inventory, sales performance, and revenue with ease, and we’ll also give you access to a downloadable tracker template that’s ready to use.

Why Use Excel for Product Sales Tracking?

Microsoft Excel is a versatile tool for organizing and analyzing data. It offers powerful features for tracking product inventory, sales numbers, and financial performance — without the need for monthly fees or complex training. Whether you're selling physical products, digital downloads, or dropshipping, Excel can handle it all if set up correctly.

What Is a Product Sales Tracker?

A product sales tracker is a spreadsheet-based tool that allows you to:

Monitor product inventory levels
Track daily, weekly, or monthly sales
Calculate total revenue and profits
Identify top-selling items
Analyze stock turnover rates
Forecast future inventory needs

Free Excel Template: Key Features

Our free Excel product sales tracker includes these built-in features:

Inventory Dashboard: Real-time stock levels, restock alerts, and sold quantities
Sales Log: Daily product sales entry with automatic revenue calculation
Revenue Summary: Monthly and cumulative revenue tracking with charts
Profit Calculator: Cost of Goods Sold (COGS), gross margin, and net profit
Stock Alert: Conditional formatting for low or zero stock items

How to Use the Excel Product Sales Tracker

Once you’ve downloaded the template, here’s how to get started:

1. Enter Your Products

Go to the “Inventory” tab and list each product. Include:

Product name
SKU or code
Initial stock quantity
Unit cost
Selling price

2. Record Your Sales

In the “Sales” tab, input each sale. Fields include:

Date
Product sold
Quantity sold
Total sale amount (auto-calculated)

3. Track Your Inventory

Every time you log a sale, the tracker updates stock levels. It subtracts sold quantities from your inventory automatically.

4. Monitor Revenue and Profit

The “Revenue Dashboard” shows total revenue, profit margins, and net profits by month and year. It helps you understand trends and seasonality.

Excel Formulas Used

Here are some of the key formulas powering this tracker:

=SUMIF(Sales!B:B, A2, Sales!C:C) – Total quantity sold per product
=InitialStock - TotalSold – Current inventory
=SellingPrice - UnitCost – Profit per item
=TotalSold * ProfitPerItem – Total profit

With just basic Excel knowledge, you can customize or expand the template further based on your specific needs.

Who Should Use This Tracker?

This free Excel tracker is ideal for:

Small business owners
Online sellers on Etsy, eBay, Amazon, or Shopify
Home-based product creators
Craft fair or farmers market vendors
Retailers who want a simple tool without the cost of SaaS software

Benefits of Tracking Sales with Excel

Instant visibility into your best-selling items
Helps you avoid stockouts and overstock
Improves inventory forecasting
Easy to share and backup
No software installation required

Download the Free Product Sales Tracker Excel Template

Click here to download the free Excel template. The file is unlocked and fully editable, so you can customize it with your branding, add new columns, or change the formatting to suit your preferences.

Tips for Effective Product Tracking

Update your sales daily to ensure accurate stock levels
Use data validation (dropdowns) for product selection in sales entries
Create monthly reports to assess your business performance
Back up your tracker regularly to cloud storage
Protect the sheet with a password to prevent accidental edits

Common Mistakes to Avoid

Forgetting to log sales in real-time
Not tracking unit costs accurately
Failing to analyze sales trends regularly
Letting inventory levels fall below reorder points

Advanced Customization Ideas

Add barcode scanning for product identification
Link your tracker to Google Sheets for remote updates
Include supplier contact information and lead times
Generate automatic restocking alerts via email using Power Automate (for Office 365 users)

FAQ

1. Can I track multiple product categories?

Yes, you can add a “Category” column to both inventory and sales tabs and use filters or pivot tables for breakdowns.

2. What if I sell in multiple locations?

Add a “Location” column and separate inventory per location, or use different sheets for each one.

3. Does this template work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it in Google Sheets — all formulas are compatible.

4. Can I calculate sales tax?

Yes. Add a column for “Tax Rate” and calculate the total price using: =Price * (1 + TaxRate)

5. Is there a mobile-friendly version?

You can use the Google Sheets version on your phone or tablet for on-the-go tracking.

Best Excel Template

Jumat, 13 Juni 2025

Free Product Sales Tracker Excel for Inventory and Revenue